FAQ
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What is LeapRock?
LeapRock’s objective is to give business owners a solid foundation for making the leap into the world of online marketing. That’s where our name comes from.
There are more advanced search engine optimization firms out there, but the services they offer are often very expensive and not necessary for a company just starting out.
We offer you the essentials to get started with online marketing and help you grow your online presence.
LeapRock’s services will grow with you as your needs expand to include more advanced marketing techniques, but we prefer to work with companies “from the ground up.”
What is SEO?
SEO stands for Search Engine Optimization. It encompasses a large set of techniques used to raise websites’ rankings in the search engines. LeapRock uses basic SEO best practices to make sure your website will perform well for the keywords we select.
What are long-tail keywords?
Long-tail keywords are ones that are not searched very often, but are highly targeted. They are usually 3 or 4 words in length. For example: “snowboard” is a short-tail keyword, while “black rome agent snowboard” is a highly targeted search for a specific type of snowboard. Since these keywords are very specific, if a searcher who is looking for a specific product using a long tail keyword lands on your website that has what they are looking for, they will be more likely to purchase your product or service. Read more about keywords and keyword research in our Market Research section
What if I don’t have a website yet?
This is a common question, and a lot can be gained just by having a simple site online so that you can be found. We build simple “web presence” sites to help you take the leap into the online world. Please contact us to talk about your requirements and we can provide you with a quote.
If you want a full content site built with a content management system, we will work closely with our friends over at Growth Spark to get you the best site for your money.
If you have a larger budget and want a more complicated site, including e-commerce and other advanced options, please contact us and we will refer you to a trusted web design company.
Why don’t you do social media campaigns?
This is a trick question. We will consult on how best to utilize social networks, since there is a lot of hype and buzz around the topic. It is important to clear up any misunderstandings you may have. We recommend that you have someone from your company manage social media accounts, because it takes a lot of attention and you will be able to interact with your customers directly.
That being said, if you really really want someone else to manage your social network accounts, contact us and we might be able to arrange something.
What do you need from me to get started?
It depends on which services you are interested in. We will speak with you about what your goals and requirements are, and how we can best help you achieve your vision. At the beginning of our relationship we will make sure that we have the necessary account access to manage your account.
What is PPC Management
PPC stands for Pay Per Click. This means that you as the advertiser only pays for the advertisements that people click on. These are ads that show up on the right side of search engine results pages and throughout the web on various websites. For these ads to appear on Google’s search results we use a service called Google AdWords. We will manage your pay per click advertising campaigns to achieve the best results for your business. Read more about the service at PPC Management
Who took the pictures on this site?
The pictures for the banner were taken by Joe Mascaro, our lead consultant, in Costa Rica.
Why is my question not answered here?
Sorry! It’s probably because no one has asked it yet. Contact us and ask away.
